How to invest in a fraction of a diamond

A new fractional ownership business centred on fancy coloured diamonds will offer retail investors a rare chance to begin investing in the pricy gemstones.

Luxus, founded by hedge fund expert Dana Auslander and fashion journalist Gretchen Gunlocke Fenton, made its debut recently with a first offering of a .54 carat fancy pink diamond.

The company aims to give retail investors the chance to buy a sliver of the stone, starting at 0.1 per cent, with the opportunity to participate in a market normally out of reach for those who do not have millions to invest.

The idea is that the special diamonds, which have been steadily gaining value, will offer potential returns as investments. But, as with many such fractional ownership enterprises, retail investors will have no access to the stone or influence over how or when it might be resold — and returns realised.

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